Our methodology for advertising impact measurement
A transparent, step-by-step process designed to turn complex ad data into insight you can act on responsibly
Clear process steps
Defined phases from discovery to business outcome analysis.
Tailored analytics approach
Methods adapted for your industry and unique goals.
Meet our dedicated analytics specialists
Paul Evans
Lead Data Analyst
Paul brings twenty-five years of experience leading advertising evaluations across various sectors in Australia. He is dedicated to delivering accountability and precision on every project.
Monique Hayes
Senior Data Scientist
Monique combines advanced statistical expertise with practical understanding of the marketing landscape, ensuring your campaign assessments are insight-driven and reliable.
Kenji Tan
Market Analyst
Kenji specializes in turning market trends into actionable insights, helping clients understand how external events impact advertising effectiveness within their industry.
Our process explained
Every analysis follows structured methodology steps
Discovery and alignment
We clarify your organisational needs and define specific analytic objectives collaboratively.
Data sourcing and integrity
Relevant data is gathered and verified for accuracy and completeness before analysis.
Analytic modelling and benchmarking
We apply advanced models to assess performance relative to key market segments.
Reporting and recommendations
Direct, actionable outcome reports empower better campaign planning and optimisation.
Value comparison overview
How crenthavion’s analytic approach compares with alternatives on key features
crenthavion
Transparent, sector-focused analytics
Methodology transparency
Clarity on analysis steps used
Industry specialisation
Relevant sector experience shown
Regular progress reports
Consistent communication updates
Privacy compliance focus
Adheres to strict legal standards
MarketGuide
Standard analytics offering
Methodology transparency
Clarity on analysis steps used
Industry specialisation
Relevant sector experience shown
Regular progress reports
Consistent communication updates
Privacy compliance focus
Adheres to strict legal standards
AdMetric Solutions
Broader analytics platform
Methodology transparency
Clarity on analysis steps used
Industry specialisation
Relevant sector experience shown
Regular progress reports
Consistent communication updates
Privacy compliance focus
Adheres to strict legal standards